Malaysia Kitchen

Info Center: About MKP

The Malaysia Kitchen Program (MKP) is a program aimed at promoting Malaysian restaurants overseas, by creating demand for Malaysian cuisine through an integrated, holistic and multi-pronged  promotion program in collaboration with restaurant operators. The main objectives of the MKP are ultimately to increase patronage of Malaysian restaurants operating overseas as well as increase exports of processed food, food ingredients, and agriculture produce and to attract tourists to Malaysia.

Promotion Strategies

Strategies to promote Malaysian restaurants and cuisine:

• Capitalizing on existing Malaysian restaurants overseas including franchise;
• Integrated campaign promoting Malaysian restaurants overseas;
• Promotion campaigns in cities where there is a critical mass of Malaysian restaurants;
• Leveraging on all touch points which covers various types of restaurants from fine dining, bistro, café, fast food and takeaways to cater for all market segments which includes the upper and middle class, executives, students, tourists, families and office workers; and
• Associating Malaysian cuisine with intellectually stimulating experiences by incorporating elements of knowledge, history, art, culture, creativity, innovations and lifestyle.

Restaurants participating in the Malaysia Kitchen Program will benefit from the following:

Promotional Support

A focus on the public relations initiatives lined-up under the Malaysia Kitchen Program which includes reviews by well-known personalities, travel writers and novelists as well as evaluations by international restaurant rating agencies;

Restaurants will be featured in the Malaysia Kitchen portal and promotion collaterals to create awareness about the restaurants;

Exposure in international gastronomic events such as trade shows, cookery program and demonstrations.

Financial Facilities

Export-Import Bank of Malaysia Berhad (EXIM Bank) provides financing facilities through the Malaysia Kitchen Financing Facility (MKFF) to assist Malaysian entrepreneurs in obtaining credit/financing facilities for the purpose of:

• Opening new restaurants overseas;
• Expansion of existing restaurants or the opening of new branches; and
• Development of Malaysian food ‘franchise’ internationally.
• For further information on the financing facility, log on to www.exim.com.my.

Other Services

• Sourcing for Malaysian food ingredients.
• New and authentic Malaysian recipes for research and development.
• Assistance in promotion of Malaysian restaurants through arts, culture and literary works.
• Supply of promotion materials and collaterals.
• Promotion through tie-ups with hotels, hypermarkets, airlines, TV channels and culinary centers.
• Identification of talents for restaurants through Associations and Training Institutions.

Who can participate?

Malaysia Kitchen Promotion program is open to all Malaysian restaurants abroad and foreign owned restaurants serving Malaysian cuisine.

Application for Malaysia Kitchen Financing Facility (MKFF) is open to restaurants abroad with 51% Malaysian equity of total registered capital either incorporated under the Malaysian Companies Act 1965 or under the Private Limited Company in the country of operation.

For enquiries, please contact:
Product and Services Development Division,
Level 6, (East Wing), Menara MATRADE,
Jalan Khidmat Usaha, Off Jalan Duta,
50480 Kuala Lumpur, MALAYSIA.
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www.malaysiakitchen.my